AJ Oberlender 

Brand Strategist, Tech Leader, Family Guy

Bringing Bold Ideas to Life

I build brands, websites, and digital experiences that engage, connect, and grow – all while raising two incredible daughters and managing to watch every Miami Dolphins game.

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Core Values

Tech Leader

A passion for transforming ideas into scalable digital experiences.

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Grow your business

Founder of Zossoz, where brand strategy meets design.

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Dad to Yael and Diana

My toughest role yet – raising two spirited daughters, ages 3 and 1.

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Miami Roots & Jewish Pride

Deeply connected to my heritage and always repping Miami sports.

The Journey So Far

From studying political science and business to leading the Customer Websites division at DoorLoop, my career has been fueled by a love for building brands and digital experiences. With an MBA from FIU, I started Zossoz as a way to channel my passion for branding, and every project is another chance to help businesses tell their stories. When I’m not working, you can find me cheering on our Miami sports teams or spending time with my family.

Latest from the Blog


A woman is standing behind a counter in a restaurant holding a computer monitor.
By AJ Oberlender July 5, 2025
Discover how hospitality-inspired employee treatment delivers 300% ROI and 40% less turnover. From Ritz-Carlton secrets to Southwest Airlines success, learn the VIP strategies transforming workplace culture and employee engagement.
A man is holding a baby and two little girls on a sidewalk.
By AJ Oberlender June 27, 2025
Raising bold, compassionate, and fearless kids in today's world. A personal reflection on teaching my daughters the true meaning of chutzpah - not just being pushy, but having the audacity to care and the courage to make things better.
A little girl is sitting on a boat in front of a dolphins banner.
By AJ Oberlender June 17, 2025
Discover why sports fans spend 306% more than regular customers and how businesses like Apple, Netflix, and Patagonia are creating fanatic-level brand loyalty. Learn the psychology and strategies behind building devoted brand communities.

Words of Praise