AJ Oberlender 

Brand Strategist, Tech Leader, Family Guy

Bringing Bold Ideas to Life

I build brands, websites, and digital experiences that engage, connect, and grow – all while raising two incredible daughters and managing to watch every Miami Dolphins game.

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Core Values

Tech Leader

A passion for transforming ideas into scalable digital experiences.

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Grow your business

Founder of Zossoz, where brand strategy meets design.

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Dad to Yael and Diana

My toughest role yet – raising two spirited daughters, ages 3 and 1.

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Miami Roots & Jewish Pride

Deeply connected to my heritage and always repping Miami sports.

The Journey So Far

From studying political science and business to leading the Customer Websites division at DoorLoop, my career has been fueled by a love for building brands and digital experiences. With an MBA from FIU, I started Zossoz as a way to channel my passion for branding, and every project is another chance to help businesses tell their stories. When I’m not working, you can find me cheering on our Miami sports teams or spending time with my family.

Latest from the Blog

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Miami Heat Brings Back Vice Jerseys: A Neon Love Letter to Miami and the Best Branding in the NBA

By AJ Oberlender • January 17, 2025
Explore the Miami Heat’s reintroduction of the Vice jerseys—NBA’s best city branding—timed perfectly with Jimmy Butler’s return. A celebration of Miami’s flair and resilience.
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Why the NBA Has Lost Its Edge: A Fan’s Brutally Honest Take

By AJ Oberlender • January 14, 2025
The NBA isn’t struggling because it’s “too woke.” The real issues? Predictable gameplay, accessibility hurdles, and the loss of old-school rivalries. Here’s how the league can fix itself.
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Celebrating 93 Years of Wisdom: Lessons from My Grandmother, Buba Luba

By AJ Oberlender • January 12, 2025
Discover the inspiring story of my grandmother, Buba Luba, as we celebrate her 93rd birthday. From her journey as an immigrant to her lessons on forgiveness, family, and resilience, her wisdom continues to shape our lives.

Words of Praise