AJ Oberlender 

Brand Strategist, Tech Leader, Family Guy

Bringing Bold Ideas to Life

I build brands, websites, and digital experiences that engage, connect, and grow – all while raising two incredible daughters and managing to watch every Miami Dolphins game.

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Core Values

Tech Leader

A passion for transforming ideas into scalable digital experiences.

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Grow your business

Founder of Zossoz, where brand strategy meets design.

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Dad to Yael and Diana

My toughest role yet – raising two spirited daughters, ages 3 and 1.

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Miami Roots & Jewish Pride

Deeply connected to my heritage and always repping Miami sports.

The Journey So Far

From studying political science and business to leading the Customer Websites division at DoorLoop, my career has been fueled by a love for building brands and digital experiences. With an MBA from FIU, I started Zossoz as a way to channel my passion for branding, and every project is another chance to help businesses tell their stories. When I’m not working, you can find me cheering on our Miami sports teams or spending time with my family.

Latest from the Blog

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“Born Yesterday”: How Bluey Nails Parenting and Why It’s a Lesson for All of Us

By AJ Oberlender • February 18, 2025
Discover why Bluey’s Born Yesterday is more than just a kids’ show episode—it’s a hilarious and heartfelt guide to parenting, curiosity, and slowing down to appreciate life’s little moments.
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How Newer Businesses Can Tap into Nostalgia Branding and Win

By AJ Oberlender • February 8, 2025
Newer brands don’t need a long history to tap into nostalgia branding. Learn how to create emotional connections using retro vibes, pop culture, and timeless experiences that customers love.
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Nostalgia Branding: Why Yesterday’s Vibes Are Today’s Marketing Gold

By AJ Oberlender • February 5, 2025
Why are brands like Pepsi and Burger King reviving old logos? Because nostalgia sells. This deep dive into nostalgia branding reveals how tapping into the past can create emotional connections, drive loyalty, and boost sales.

Words of Praise