AJ Oberlender 

Brand Strategist, Tech Leader, Family Guy

Bringing Bold Ideas to Life

I build brands, websites, and digital experiences that engage, connect, and grow – all while raising two incredible daughters and managing to watch every Miami Dolphins game.

A white background with a few lines on it

Core Values

Tech Leader

A passion for transforming ideas into scalable digital experiences.

A black and white icon of a laptop and a cell phone.

Grow your business

Founder of Zossoz, where brand strategy meets design.

A black and white icon of a chess piece.
A couple of people standing next to each other on a white background.

Dad to Yael and Diana

My toughest role yet – raising two spirited daughters, ages 3 and 1.

A black and white drawing of a church with a palm tree in front of it.

Miami Roots & Jewish Pride

Deeply connected to my heritage and always repping Miami sports.

The Journey So Far

From studying political science and business to leading the Customer Websites division at DoorLoop, my career has been fueled by a love for building brands and digital experiences. With an MBA from FIU, I started Zossoz as a way to channel my passion for branding, and every project is another chance to help businesses tell their stories. When I’m not working, you can find me cheering on our Miami sports teams or spending time with my family.

Latest from the Blog


Hands typing on a black keyboard, likely at a desk; wearing a jacket and bracelets.
By AJ Oberlender August 7, 2025
Discover how I automated entire Duda website content builds using Plumb AI workflows and ChatGPT prompts. Save hours while delivering custom property management copy that converts better than generic templates.
A woman is sitting on a desk in a lotus position with headphones on.
By AJ Oberlender July 23, 2025
Discover why authentic personal branding beats AI-generated content every time. Learn the 70/30 rule for using AI tools while keeping your unique voice and personality that connects with your audience.
A man with a beard and glasses is smiling in front of a pink background.
By AJ Oberlender July 13, 2025
A web designer's honest experiment with AI website builders. Discover what AI gets right, where it fails spectacularly, and why human creativity still matters in web design. Plus, why the "human in the loop" approach might be the future.

Words of Praise