About AJ

From political science to brand strategy, with a few pivots along the way, my journey has been about making ideas come alive. Whether it’s a brand identity, a custom website, or a business idea, I’m here to build, grow, and leave things better than I found them.

About AJ Oberlender

My Professional Journey

Grow your business

I began my career with a degree in political science and soon discovered my knack for business strategy, leading me to earn an MBA from FIU. Those early days taught me how big ideas can shape real-world impact, which I’ve applied throughout my journey.

Fast forward to today, I’m the Director of Custom Websites at DoorLoop, where I’ve built our websites division from the ground up. It’s a role that combines my love for strategic problem-solving with a hands-on approach to building digital experiences.

Alongside my work at DoorLoop, I founded Zossoz, a consultancy dedicated to helping brands find their voice and stand out. It’s a platform where I get to do what I love most – empower businesses to tell their stories in unforgettable ways.

The Personal Side

Outside of work, I’m a proud husband to Mazi and father to Yael and Diana. My daughters keep me grounded and remind me daily why I strive to build a better world. We’re a close-knit family rooted in Jewish tradition, and those values shape everything I do – from my career to my community involvement.



You’ll also find me cheering on the Miami Heat, catching a Dolphins game, or catching up on the latest in branding and business strategy. I’m deeply connected to my Jewish heritage, passionate about my community, and always repping Miami pride.

Core Values

I believe in the power of community, whether it’s building professional networks, fostering relationships, or engaging with the Jewish community.

A problem-solver at heart, I’m always looking for ways to make things better, more efficient, and more meaningful.

Community

Innovation

My work is a reflection of my values, and I believe in doing the right thing – for my clients, my family, and my community.

I believe that understanding and compassion are essential in both life and work. Building meaningful connections and solutions starts with empathy.

Integrity

Skills & Expertise

Brand Strategy

Crafting stories that connect – from brand identity to customer engagement.



Web Development

At DoorLoop, I’ve built a division that’s focused on quality, innovation, and results.



Intrapreneurship

My focus is on finding opportunities within organizations to drive meaningful growth and transformation.

Content Creation

Writing, strategizing, and building content that resonates.