A white background with a few lines on it

Why Every Business Needs a ‘Shamash’: Leading Without Burning Out

AJ Oberlender • December 26, 2024

How the humble shamash candle offers a timeless lesson for leaders: empower others to shine without losing your own spark.

A bunch of matches are lined up in a row on a pink surface with one burnt-out.

Nowadays burnout seems like a badge of honor, like if you’re not running on empty, you’re not trying hard enough. But, let me introduce you to a simple yet profound concept that comes straight out of Jewish tradition: the shamash. If you’re unfamiliar, it’s the “helper candle” of the menorah during Hanukkah. The shamash’s job? To light up all the other candles while keeping its own flame burning strong.


It’s such a simple metaphor, but man, it hits hard: leaders are like shamash candles. The best ones lift up those around them—teams, employees, even peers—without snuffing out their own light. But too many leaders take on every task, every problem, like it’s all on them. That’s not noble; that’s how sparks fade, exhaustion sets in, and businesses flatline.


So, how do you light the way for others without burning yourself out? Let’s talk about it.


The Shamash Effect: Sharing the Flame


Picture this: a menorah filled with glowing candles, each one flickering bright because the shamash did its job. The shamash doesn’t burn out; it shares its flame. That’s the shamash effect: great leaders empower others to shine.


In business, this looks like:

  • Delegating meaningful work (not just busywork).
  • Coaching team members instead of micromanaging them.
  • Trusting your people to take ownership of outcomes.


Over the years, I’ve been blessed to work with some incredible leaders who understood the power of the shamash effect. These were people who didn’t just lead—they empowered their teams to grow, innovate, and shine in their own right. They trusted their people to take ownership of the process, and as a result, the work didn’t just get done; it thrived.


When you see that kind of leadership in action, it’s inspiring. It reminds you that the best leaders don’t hoard the spotlight. They create opportunities for others to step up and lead, sparking a cycle of growth that benefits everyone.


Burnout Isn’t a Badge of Honor


I’ll say it louder for the people in the back: burnout doesn’t make you a better leader. You’re not more committed or heroic because you pull all-nighters or answer Slack messages at midnight (some people who know me are probably saying “pot meet kettle).


Here’s the truth: burned-out leaders set a dangerous tone for their teams. You’re teaching your employees that work comes before well-being— and no one wins in that equation. Not you. Not your team. Not the business.


Leading like a shamash means recognizing your flame matters too. When you prioritize your energy, your team learns to do the same.


Some practical ways to avoid burning out include:

  • Setting boundaries—real ones. Even for yourself. (Yes, your team is watching.)
  • Practicing real delegation—letting go of the need for control.
  • Taking time to recharge creatively and personally. You know, so you don’t turn into a grumpy sleep-deprived zombie.


For me, it’s about showing my girls that their dad can be passionate about work and be present at bedtime. Because what’s the point of all this hustle if you’re too fried to enjoy the good stuff? There’s no badge of honor in being too exhausted to be there for life’s little moments.


Your Spark Inspires Others—Don’t Let It Go Out


Let me ask you something: who inspires you more? The leader who’s dragging themselves into every meeting like it’s a chore—or the one who’s lit up with passion and purpose?


People follow sparks, not burnout. Take some of the best leaders you know—maybe in business, politics, sports. What do they all have in common? They’re lit up. They have energy. And they share that energy with the people around them.


I call this “operating from your spark.” It means showing up every day with intention, curiosity, and a sense of purpose—whether you’re leading a team of three or three hundred.


Here’s how you can reignite your own spark:

  1. Reconnect to your “why.” Why are you leading in the first place? (Hint: It’s probably more than just for the paycheck.)
  2. Celebrate progress, not just results. Even small wins keep morale high and sparks alive.
  3. Find joy in the process. Leading a team doesn’t always have to feel like heavy lifting.


Be the Helper Candle, Not the Hero


So many leaders fall into the “hero” trap. They think they need to solve everything, fix everything, be everything. That’s exhausting—and it robs your team of the chance to step up and grow.


The shamash, though? It’s a helper, not a hero. Its purpose is to light others up.


In practice, this means:

  • Giving your team tools and resources to succeed and then getting out of the way.
  • Asking questions instead of providing all the answers.
  • Celebrate your team’s wins, not just your own.


You don’t have to be the brightest candle in the room. You just need to help everyone else shine.


Let’s Glow


At its core, being a shamash leader is about sustainability. It’s about creating a culture where everyone—including you—can thrive without teetering on the edge of burnout.


So next time you’re staring down a leadership challenge, ask yourself: are you lighting up your team while keeping your own flame alive? Or are you burning yourself out trying to do it all?


Because the truth is, when you empower others, the whole team glows. And when everyone’s light comes together, the glow is unstoppable.


Now It’s Your Turn


Got tips for leading without burnout? I’d love to hear them—comment below or let’s chat over on LinkedIn. After all, leadership’s a team sport.

A man with a mustache is standing in front of a crowd and saying `` be curious , not judgmental ''.
By AJ Oberlender March 19, 2025
Ted Lasso’s iconic darts scene isn’t just great TV—it’s a masterclass in leadership, curiosity, and why you should never underestimate people. Learn why ‘Be curious, not judgmental’ is the life lesson we all need right now.
A colorful painting of a car driving down a street with palm trees.
By AJ Oberlender March 11, 2025
Experience Miami through music! Miami Heatwave: Vibes for the 305 is a playlist packed with Latin beats, reggaeton anthems, hip-hop bangers, and tropical house vibes. From beach days to nightlife, this is the soundtrack to the Magic City. 🎶🌴 Dalé
A white router with pink and blue antennas is sitting on a table.
By AJ Oberlender March 7, 2025
Bad Wi-Fi is more than an inconvenience—it’s a test of patience, problem-solving, and emotional resilience. From frozen Zoom calls to buffering at the worst possible moment, unreliable internet turns everyday tasks into an endurance challenge. Learn why Wi-Fi problems push us to our limits and how to actually fix them—without losing your mind.
A man is sitting on the floor working on a piece of furniture.
By AJ Oberlender February 27, 2025
Great leaders don’t just talk—they roll up their sleeves and get to work. Discover why hands-on leadership builds stronger teams, trust, and company culture. Read more!
A cartoon dog is holding a leaf in his mouth while standing next to two other dogs.
By AJ Oberlender February 18, 2025
Discover why Bluey’s Born Yesterday is more than just a kids’ show episode—it’s a hilarious and heartfelt guide to parenting, curiosity, and slowing down to appreciate life’s little moments.
A man is dancing in front of a neon sign while holding a boombox.
By AJ Oberlender February 8, 2025
Newer brands don’t need a long history to tap into nostalgia branding. Learn how to create emotional connections using retro vibes, pop culture, and timeless experiences that customers love.
A table topped with polaroid pictures , champagne glasses , and disco balls.
By AJ Oberlender February 5, 2025
Why are brands like Pepsi and Burger King reviving old logos? Because nostalgia sells. This deep dive into nostalgia branding reveals how tapping into the past can create emotional connections, drive loyalty, and boost sales.
Manischewitz rebrand assets.
By AJ Oberlender February 3, 2025
Fresca and Manischewitz prove that great rebrands blend nostalgia with modern appeal. Discover how these iconic brands updated their image while staying true to their roots.
A man with a blue backpack is walking on the train tracks to Auschwitz
By AJ Oberlender January 27, 2025
A personal reflection on International Holocaust Remembrance Day: rising antisemitism post-October 7th, my Tia’s Holocaust survival story, and the responsibility to remember for my children’s future.
A collage of four photos of miami heat basketball players
By AJ Oberlender January 17, 2025
Explore the Miami Heat’s reintroduction of the Vice jerseys—NBA’s best city branding—timed perfectly with Jimmy Butler’s return. A celebration of Miami’s flair and resilience.
Show More